Marketing Strategies | Singapore

Hello! I'm Eddy

I am a marketing professional who has successfully penetrated new markets, captured market share and accelerated revenue growth. Recognized for ability to build, guide and sustain successful sales teams.

Proven accomplishments in goal-oriented sales management through expertise in business development and strategic planning capabilities.

Confident, systematic and forward thinking. Implemented change with new ideas. Effective presentation, negotiation, and strong ability to build an industry presence.

Eddy Lim

Sales and Marketing Professional

Phone:

+65 97715426

Email:

marketingengine123@gmail.com

Sales and marketing professional. Digital marketer.

Introduction

EXPERIENCE

Jan-Jul 2018

Country Sales Manager

Fiji Airways
Developed and implemented sales call strategies for Indonesia, Malaysia, Singapore, and Thailand teams by utilising tracking tools for SEA region. Improved overall revenue by facilitating ticketing facility by more agents, and supported competitive fares initiatives to drive more bookings to various operated routes including Australia, USA.
Supported FJ vision of being the most desired, most flown and most profitable airline in the South Pacific via working with Tourism Fiji and travel trade partners at travel fairs including NATAS, ADEX Dive show, Rugby 7s, Fiji Water wellness event.

2011-2016

Country Manager

Malaysia Airlines

Managed, motivated and mentored sales and marketing, ticketing, finance, HR, and airport operations teams to achieve passenger sales targets in excess of $100m per annum.
Collaborated with various departments by encouraging group decision making and shared goals, while optimizing yields to increase market share and revenue.
Redesigned Sales Executives’ roles to include building online capabilities via training and explained the execution of various marketing strategies including online marketing.

2000-2010

Senior Sales and Marketing Executive

Emirates Airline

Developed sales and promotional action plans based on market intelligence, and designed sales and marketing strategies for Singapore and Brunei in order to ensure growth in revenue and market share, including multiple stop itineraries.
Aligned airfare structure and policies to local markets, working with Reservations team to secure last minute sales via introduction of Switch Sell Points program.
Sourced marketing venue and managed invitations and correspondences with PR and Advertising teams, and follow up post event to monitor media coverage.
Staff Recreation Committee and Crisis CARE Team volunteer.

EDUCATION

2016-2017

WSQ Professional Diploma in Leadership & People Management

Training Vision

The WSQ Professional Diploma in Leadership & People Management is one of the Workforce Skills Qualifications offered and nationally recognized by the Workforce Singapore (WSG). Modules covered include Manage Self, Enable People, Lead Team, Cultivate Workplace Relationships, Manage Change, Manage Achievement of Results, Develop Professional Image & Competence to Achieve Personal Career Goals, and Develop Personal Effectiveness.

2016

Advanced Certificate in Training and Assessment

Institute of Adult Learning

The WSQ Advanced Certificate in Training and Assessment (ACTA) (5th version) is a competency-based certification programme. It provides learners with the essential skills to deliver training and assessments across different industries.

ACTA (5th Version) emphasises knowledge acquisition through reflective practice and active learning through skills practice. The programme is delivered as an integrated curriculum (cohort intake) and emphasises peer learning, use of technology, reflective practice and continuous professional development.

2000-2002

Master of Business Administration

University of Western Australia

Ability to apply new knowledge and re-invent the business using the MBA, taking a 40,000-feet view of all the facets that influence business decisions. Instead of getting stuck in the rut of thinking day-to-day; it redrew the horizon in terms of how I thought about business problems. It was a great way to leverage real industry experience from my peers with deep domain knowledge about certain subjects and industries.