Meeting Tools to Get Started - 3 Empathy Mapping

Gain deeper insights into a specific experience your customer is going through.

(Note: Follow the rule, “one persona per map.” This means, if you have multiple personas, there should be an empathy map for each. Mixing different personas in one map won’t give you valuable insights.)

Here's an excellent way to start the mapping process:

https://xd.adobe.com/ideas/process/user-research/10-tips-develop-better-empathy-maps/

It can be done in solo or in groups of 2-10, with a time spent of 30 to 60 minutes.

(ps. looks similar to the See Think Do Care Google framework).

Methodology:

PREPARE -

* Review existing research

LEAD -

* Construct a whole-person perspective

* Imagine yourselves as the audience

* Step back and reflect

* Determine next steps

Tools Needed:

Video Conference Platform Research Notes (if available) Virtual Whiteboard, i.e. Mural, or other shared document platform (optional)

Pairs Well with:

Journey Mapping Problem Statements Think, Pair, Share Conducting a Brainstorm