Meeting Tools to Get Started - 4 Journey Mapping

Definition: A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

Dynamically visualise a person's experience to understand their needs and pain points.

Journey Maps are powerful visual tools that enable everyone on a team to work around a person-centered perspective. It gets teams out of the organizational lens of how products or services should work and into the perspective of the people and what they actually experience.

This is a particularly helpful activitity to do as you are looking for insights from which you can develop meaningful ideas. Journey Maps are also a great output to share with your teams, clients, and stakeholders to convey and align on strategic intent.

It can be done in solo or in groups of 2-10, with a time spent of 30 to 60 minutes.

https://www.nngroup.com/articles/journey-mapping-101/

In a similar vein, one can use this to plot the See Think Do Care framework.

Methodology:

PREPARE -

* Identify the audience and experience you want to focus on

* Send to participants and begin the Journey Map asynchronously

* Polish and prepare

LEAD -

* Read and reflect on the work

* Discuss what you notice

* Build in more details and emotions

* Capture initial ideas and make plans

Tools Needed:

Video Conference Platform Virtual Whiteboard, i.e. Mural, or other shared document platform (optional)

Pairs Well with:

Journey-Storming Problem Statements Conducting a Brainstorm

Tips:

* Bookend the journey.

* Look for opportunities at each step.

* Use to communicate intent.